ABSTRACT
Environmental noise has become a pervasive concern in urban settings, affecting various aspects of daily life,
including commercial spaces such as market. The aim of this work, is to investigate the level of environmental noise
in the market and its consequential harm for both vendors and consumers. This study, explores the impact of
environmental noise on vendor performance, customer experience, and overall market dynamics. Through survey and
behavioral observations, the subjective responses of market participants to different noise levels using digital sound
level meter noise volume device at the new market (Sabon Kasuwa) were examined. The investigation used acoustic
measurement methods to assess the acoustic quality of some market area and results were obtained. The results show
an of averagely the noise levels of 90.90 𝑑𝐵(𝐴),83.0 𝑑𝐵(𝐴), and 78.0 𝑑𝐵(𝐴). These results were recorded in the
morning, afternoon and evening respectively. The results are not healthy for both the vendors and buyers. All the
values indicate reduced hearing sharpness, clarity in speech and intelligibility, distort in communication and fatigue
as detrimental effects on market participants, as acknowledged by the respondents during their subjective evaluation.